Tomorrow - Seattle, WA

1

10

Tomorrow Ideas Inc logo for the Tomorrow app

As co-founder and Chief Product Officer, Erik led the design and development teams who built the Tomorrow app. In 10 minutes, you can legally protect and insure yourself from risk and provide for your family in the future.

Thousands of reviews rated the Tomorrow app 4.7 stars, earning an app award from Chase, a finalist at TechCrunch Disrupt in 2018, and a Series A in 2019. Tomorrow was acquired by Ethos in 2022.

Screenshot of Home Screen  in the Tomorrow appScreenshot of Home Screen  in the Tomorrow appScreenshot of Pour-over Will page in the Tomorrow appScreenshot of Pour-over Will page in the Tomorrow app

Role

Co-founder & Chief Product Officer

Dates

January, 2016 - December, 2020  •  5 years

Accomplishments

  • Co-founded in Seattle and grew the team to 21 in 5 years
  • Secured a fully-funded Series A, $37.5M post-money valuation (2019)
  • Started and led a design team of 5 across UX/UI, Illustration
  • Recruited and led a 12 person engineering team
  • Led development roadmap for API, Web, iOS, Android
  • Constructed a message testing methodology that lowered CAC 10x
  • Architected a freemium cross-selling strategy that boosted CLV 2x
  • Led partner API integrations with 3 insurers: Unum, Bestow, Aflac
  • Awarded App Finalist at TechCrunch Disrupt (2018)
  • Rated 4.7 stars based on 4,000+ App Store reviews (as of 12/2020)
  • Acquired by Ethos in 2022

Tomorrow - Seattle, WA

Tomorrow app logo (vector)
Playhead graphic

Role

Co-founder & Chief Product Officer

Dates

January, 2016 - December, 2020  •  5 years

Accomplishments

  • Co-founded in Seattle and grew the team to 21 in 5 years
  • Secured a fully-funded Series A, $37.5M post-money valuation (2019)
  • Started and led a design team of 5 across UX/UI, Illustration
  • Recruited and led a 12 person engineering team
  • Led development roadmap for API, Web, iOS, Android
  • Constructed a message testing methodology that lowered CAC 10x
  • Architected a freemium cross-selling strategy that boosted CLV 2x
  • Led partner API integrations with 3 insurers: Unum, Bestow, Aflac
  • Awarded App Finalist at TechCrunch Disrupt (2018)
  • Rated 4.7 stars based on 4,000+ App Store reviews (as of 12/2020)

1

10

As co-founder and Chief Product Officer, Erik led the design and development teams who built the Tomorrow app. In 10 minutes, you can legally protect and insure yourself from risk and provide for your family in the future.

Thousands of reviews rated the Tomorrow app 4.7 stars, earning an app award from Chase, a finalist at TechCrunch Disrupt in 2018, and a Series A in 2019. Tomorrow was acquired by Ethos in 2022.

Screenshot of Home Screen  in the Tomorrow appScreenshot of Home Screen  in the Tomorrow appScreenshot of Pour-over Will page in the Tomorrow appScreenshot of Pour-over Will page in the Tomorrow app