Tomorrow - Seattle, WA

2

10

Tomorrow Ideas Inc logo for the Tomorrow app

As co-founder and Chief Product Officer, Erik led the design and development teams at Tomorrow. With a relational graph and rule engine, the Tomorrow app produces verified health and legal documents aligned with statutes in all 50 states. Be ready for future risk in just 10 minutes.

Tomorrow was acquired by Ethos.

Screenshot of Home Screen  in the Tomorrow appScreenshot of Home Screen  in the Tomorrow appScreenshot of Pour-over Will page in the Tomorrow appScreenshot of Pour-over Will page in the Tomorrow app

Role

Co-founder & Chief Product Officer

Dates

January, 2016 - December, 2020  •  5 years

Accomplishments

  • Co-founded in Seattle and grew the team to 21 in 5 years
  • Secured a fully-funded Series A, $37.5M post-money valuation (2019)
  • Started and led a design team of 5 across UX/UI, Illustration
  • Recruited and led a 12 person engineering team
  • Led development roadmap for API, Web, iOS, Android
  • Constructed a message testing methodology that lowered CAC 10x
  • Architected a freemium cross-selling strategy that boosted CLV 2x
  • Led partner API integrations with 3 insurers: Unum, Bestow, Aflac
  • Awarded App Finalist at TechCrunch Disrupt (2017)
  • Rated 4.7 stars based on 4,000+ App Store reviews (as of 12/2020)
  • Acquired by Ethos in 2022

Tomorrow - Seattle, WA

Tomorrow app logo (vector)
Playhead graphic

Role

Co-founder & Chief Product Officer

Dates

January, 2016 - December, 2020  •  5 years

Accomplishments

  • Co-founded in Seattle and grew the team to 21 in 5 years
  • Secured a fully-funded Series A, $37.5M post-money valuation (2019)
  • Started and led a design team across UX/UI, illustration, animation
  • Recruited and directed a team of engineering leads
  • Designed the v0.1 - v5.0 product roadmap for API, iOS, Android
  • Built a message-testing platform that lowered CAC 10x
  • Architected a cross-selling strategy that raised CLV 2x
  • Led partner API integrations with 3 insurers: Unum, Bestow, Aflac
  • Awarded App Finalist at TechCrunch Disrupt (2017)
  • Awarded App of the Year from Chase (2017)
  • Rated 4.7 stars based on 4,000+ App Store reviews
  • Acquired by Ethos (2022)

2

10

As co-founder and Chief Product Officer, Erik led the design and development teams at Tomorrow. With a relational graph and rule engine, the Tomorrow app produces verified health and legal documents aligned with statutes in all 50 states. Be ready for future risk in just 10 minutes.

Tomorrow was acquired by Ethos.

Screenshot of Home Screen  in the Tomorrow appScreenshot of Home Screen  in the Tomorrow appScreenshot of Pour-over Will page in the Tomorrow appScreenshot of Pour-over Will page in the Tomorrow app