As co-founder and Chief Product Officer, Erik created Tomorrow to help people prepare for risk by making important family decisions together.
With a novel relationship graph and rule engine, the Tomorrow app produces ready-to-sign health and legal documents aligned with the statutes of all 50 states. Tomorrow helps you create a legal will, living trust, advance healthcare directive, medical consent (for kids), and a power of attorney. With the Tomorrow app, you can be ready for risk in just 10 minutes.
Tomorrow was acquired by Ethos January, 2022.
Role
Co-founder & Chief Product Officer
Dates
January, 2016 - December, 2020 • 5 years
Accomplishments
- Co-founded in Seattle and grew the team to 21 in 5 years
- Secured a fully-funded Series A, $37.5M post-money valuation (2019)
- Started and led a design team of 5 across UX/UI, Illustration
- Recruited and led a 12 person engineering team
- Led development roadmap for API, Web, iOS, Android
- Constructed a message testing methodology that lowered CAC 10x
- Architected a freemium cross-selling strategy that boosted CLV 2x
- Led partner API integrations with 3 insurers: Unum, Bestow, Aflac
- Awarded App Finalist at TechCrunch Disrupt (2017)
- Rated 4.7 stars based on 4,000+ App Store reviews (as of 12/2020)
- Acquired by Ethos in 2022
Tomorrow - Seattle, WA
Role
Co-founder & Chief Product Officer
Dates
January, 2016 - December, 2020 • 5 years
Accomplishments
- Co-founded in Seattle and grew the team to 21 in 5 years
- Secured a fully-funded Series A, $37.5M post-money valuation (2019)
- Started and led a design team of 5 across UX/UI, Illustration
- Recruited and led a 12 person engineering team
- Led development roadmap for API, Web, iOS, Android
- Constructed a message testing methodology that lowered CAC 10x
- Architected a freemium cross-selling strategy that boosted CLV 2x
- Led partner API integrations with 3 insurers: Unum, Bestow, Aflac
- Awarded App Finalist at TechCrunch Disrupt (2017)
- Awarded App of the Year, Chase (2017)
- Rated 4.7 stars based on 4,000+ App Store reviews
As co-founder and Chief Product Officer, Erik created Tomorrow to help people prepare for risk by making important family decisions together.
With a novel relationship graph and rule engine, the Tomorrow app produces ready-to-sign health and legal documents aligned with the statutes of all 50 states. Tomorrow helps you create a legal will, living trust, advance healthcare directive, medical consent (for kids), and a power of attorney. With the Tomorrow app, you can be ready for risk in just 10 minutes.
Tomorrow was acquired by Ethos January, 2022.
