As co-founder and Chief Product Officer, Erik led the design and development teams at Tomorrow. With a novel relationship graph and rule engine, the Tomorrow app produces verified health and legal documents aligned with the statutes of all 50 states. Be ready for future risk in just 10 minutes.
Tomorrow was acquired by Ethos.
Role
Co-founder & Chief Product Officer
Dates
January, 2016 - December, 2020 • 5 years
Accomplishments
- Co-founded in Seattle and grew the team to 21 in 5 years
- Secured a fully-funded Series A, $37.5M post-money valuation (2019)
- Started and led a design team of 5 across UX/UI, Illustration
- Recruited and led a 12 person engineering team
- Led development roadmap for API, Web, iOS, Android
- Constructed a message testing methodology that lowered CAC 10x
- Architected a freemium cross-selling strategy that boosted CLV 2x
- Led partner API integrations with 3 insurers: Unum, Bestow, Aflac
- Awarded App Finalist at TechCrunch Disrupt (2017)
- Rated 4.7 stars based on 4,000+ App Store reviews (as of 12/2020)
- Acquired by Ethos in 2022
Tomorrow - Seattle, WA
Role
Co-founder & Chief Product Officer
Dates
January, 2016 - December, 2020 • 5 years
Accomplishments
- Co-founded in Seattle and grew the team to 21 in 5 years
- Secured a fully-funded Series A, $37.5M post-money valuation (2019)
- Started and led a design team of 5 across UX/UI, Illustration
- Recruited and led a 12 person engineering team
- Led development roadmap for API, Web, iOS, Android
- Constructed a message testing methodology that lowered CAC 10x
- Architected a freemium cross-selling strategy that boosted CLV 2x
- Led partner API integrations with 3 insurers: Unum, Bestow, Aflac
- Awarded App Finalist at TechCrunch Disrupt (2017)
- Awarded App of the Year, Chase (2017)
- Rated 4.7 stars based on 4,000+ App Store reviews
As co-founder and Chief Product Officer, Erik led the design and development teams at Tomorrow. With a novel relationship graph and rule engine, the Tomorrow app produces verified health and legal documents aligned with the statutes of all 50 states. Be ready for future risk in just 10 minutes.
Tomorrow was acquired by Ethos.
