Erik Kjell

Erik Kjell1 is a UI+UX designer who turns business ideas into new products at BeginnerBank.com – a venture studio that helps startups seeking product-market fit to scale from 0-1 million users profitably.

Previously, Erik was co-founder and Chief Product Officer (CPO) of Tomorrow a 21-person, Series-A company that built an award-winning DIY estate planning app licensed in all 50 states. All-digital insurance company Ethos acquired Tomorrow in January 2022 and fully integrated the product into their core business.

1Kjell is pronounced 'ch-el' in Norway

Erik Kjell

Erik Kjell logo

Role

Product Lead

Dates

Month, 2018 - Month, 2019

Accomplishments

  • Built a team of 6 developers specializing in A.I. and data science to make a new search engine
  • Seed-funded a startup from concept to MVP in 3 months
  • Conceived of a new approach to natural language processing (NLP) to measure sentiment
  • Created an algorithm that separated signal from noise in unstructured data
  • Achieved a combined relevance and confidence of 95%
  • Applied the algorithm to public data sets at a volume of 1B posts per week
  • Negotiated a 1-year global Twitter firehose partnership
  • Built an automated net prompter score (NPS) for the top 1,000 consumer brands
  • Optimized the model to infer intent for user acquisition, retention, and churn in social data
  • Learned the risk of building a product on a 3rd party data when renewal cost increased 10x

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Erik Kjell1 is a UI+UX designer who turns business ideas into new products at BeginnerBank.com – a venture studio that helps startups seeking product-market fit to scale from 0-1 million users profitably.

Previously, Erik was co-founder and Chief Product Officer (CPO) of Tomorrow a 21-person, Series-A company that built an award-winning DIY estate planning app licensed in all 50 states. All-digital insurance company Ethos acquired Tomorrow in January 2022 and fully integrated the product into their core business.

1Kjell is pronounced 'ch-el'