Erik Kjell is a product principal who helps growth companies scale users and revenue inside capital constraints.
If you need product-led growth, Erik can optimize LTV/CAC to 3:1 or better and raise NRR up to 125% in 6-12 months.
Previously, Erik was co-founder and Chief Product Officer (CPO) of Tomorrow, an app which helps people prepare for risk by instantly making ready-to-sign legal docs in all 50 states.
On its path to Series-B financing, Tomorrow was acquired by all-digital insurance company Ethos in 2022 after its $100M investment from SoftBank.
The Tomorrow app is now core to Ethos' LTV growth strategy and the original experience at TMRO.com is fully integrated into Ethos.
Erik is an active angel, investing in pre-seed deals in Austin, NYC, and San Francisco, most notably Coinbase and Instacart.
Erik Kjell
Role
Product Lead
Dates
Month, 2018 - Month, 2019
Accomplishments
- Built a team of 6 developers specializing in A.I. and data science to make a new search engine
- Seed-funded a startup from concept to MVP in 3 months
- Conceived of a new approach to natural language processing (NLP) to measure sentiment
- Created an algorithm that separated signal from noise in unstructured data
- Achieved a combined relevance and confidence of 95%
- Applied the algorithm to public data sets at a volume of 1B posts per week
- Negotiated a 1-year global Twitter firehose partnership
- Built an automated net prompter score (NPS) for the top 1,000 consumer brands
- Optimized the model to infer intent for user acquisition, retention, and churn in social data
- Learned the risk of building a product on a 3rd party data when renewal cost increased 10x
Erik Kjell is a product principal who helps growth companies scale users and revenue inside capital constraints.
If you need product-led growth, Erik can optimize LTV/CAC to 3:1 or better and raise NRR up to 125% in 6-12 months.
Previously, Erik was co-founder and Chief Product Officer (CPO) of Tomorrow, an app which helps people prepare for risk by instantly making ready-to-sign legal docs in all 50 states.
On its path to Series-B financing, Tomorrow was acquired by all-digital insurance company Ethos in 2022 after its $100M investment from SoftBank.
The Tomorrow app is now core to Ethos' LTV growth strategy and the original experience at TMRO.com is fully integrated into Ethos.
Erik is an active angel, investing in pre-seed deals in Austin, NYC, and San Francisco, most notably Coinbase and Instacart.
