Erik Kjell

Erik Kjell has fifteen years' experience designing software that motivates end-users to act. With a little math and the right metrics, Erik automates business model mechanics, creating flywheels that drive revenue growth.

Most recently, Erik was co-founder and Chief Product Officer of the Tomorrow app, which helps people prepare for risk. Tomorrow was the first acquisition by all-digital insurance company Ethos in 2022 after its $100M investment from SoftBank. The Tomorrow app is now core to Ethos' post-policy CLV growth strategy: TMRO.com

Erik is a partner in Beginner Bank a venture studio that offers product design financing to early-stage companies. Erik helps companies in Austin, New York, San Francisco, and Seattle with product-led growth as a fractional CPO. Erik is a seed investor in Coinbase, Instacart, et al. and makes investments in enterprise cloud and consumer mobile.

Erik Kjell

Erik Kjell logo

Role

Product Lead

Dates

Month, 2018 - Month, 2019

Accomplishments

  • Built a team of 6 developers specializing in A.I. and data science to make a new search engine
  • Seed-funded a startup from concept to MVP in 3 months
  • Conceived of a new approach to natural language processing (NLP) to measure sentiment
  • Created an algorithm that separated signal from noise in unstructured data
  • Achieved a combined relevance and confidence of 95%
  • Applied the algorithm to public data sets at a volume of 1B posts per week
  • Negotiated a 1-year global Twitter firehose partnership
  • Built an automated net prompter score (NPS) for the top 1,000 consumer brands
  • Optimized the model to infer intent for user acquisition, retention, and churn in social data
  • Learned the risk of building a product on a 3rd party data when renewal cost increased 10x

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Erik Kjell has fifteen years' experience designing software that motivates end-users to act. With a little math and the right metrics, Erik automates business model mechanics, creating flywheels that drive revenue growth.

Most recently, Erik was co-founder and Chief Product Officer of the Tomorrow app, which helps people prepare for risk. Tomorrow was the first acquisition by all-digital insurance company Ethos in 2022 after its $100M investment from SoftBank. The Tomorrow app is now core to Ethos' post-policy CLV growth strategy: TMRO.com

Erik is a partner in Beginner Bank a venture studio that offers product design financing to early-stage companies. Erik helps companies in Austin, New York, San Francisco, and Seattle with product-led growth as a fractional CPO. Erik is a seed investor in Coinbase, Instacart, et al. and makes investments in enterprise cloud and consumer mobile.