Erik Kjell

Erik Kjell (ch-el) is a partner in Beginner Bank – a venture studio that helps pre-product founders finance principal product design. With both eyes on the metrics and both hands on the product, Erik works as a business model mechanic, creating flywheels that drive revenue up, and the cost of user-growth down.

Previously, Erik was co-founder and Chief Product Officer (CPO) of the Tomorrow app, which helps people prepare for future risk. Tomorrow was the first acquisition by all-digital insurance company Ethos in 2022 after its $100M investment from SoftBank. The Tomorrow app is now core to Ethos' customer lifetime value (CLV) growth strategy: TMRO.com

Erik is a seed investor in Coinbase, Instacart, et. al. He's always looking for product-led growth (PLG) companies with over 100% net recurring revenue (NRR). He invests when they have customers who would be very upset if the business didn't exist.

Erik Kjell

Erik Kjell logo

Role

Product Lead

Dates

Month, 2018 - Month, 2019

Accomplishments

  • Built a team of 6 developers specializing in A.I. and data science to make a new search engine
  • Seed-funded a startup from concept to MVP in 3 months
  • Conceived of a new approach to natural language processing (NLP) to measure sentiment
  • Created an algorithm that separated signal from noise in unstructured data
  • Achieved a combined relevance and confidence of 95%
  • Applied the algorithm to public data sets at a volume of 1B posts per week
  • Negotiated a 1-year global Twitter firehose partnership
  • Built an automated net prompter score (NPS) for the top 1,000 consumer brands
  • Optimized the model to infer intent for user acquisition, retention, and churn in social data
  • Learned the risk of building a product on a 3rd party data when renewal cost increased 10x

0

10

Erik Kjell (ch-el) is a partner in Beginner Bank – a venture studio that helps pre-product founders finance principal product design. With both eyes on the metrics and both hands on the product, Erik works as a business model mechanic, creating flywheels that drive revenue up, and the cost of user-growth down.

Previously, Erik was co-founder and Chief Product Officer (CPO) of the Tomorrow app, which helps people prepare for future risk. Tomorrow was the first acquisition by all-digital insurance company Ethos in 2022 after its $100M investment from SoftBank. The Tomorrow app is now core to Ethos' customer lifetime value (CLV) growth strategy: TMRO.com

Erik is a seed investor in Coinbase, Instacart, et. al. He's always looking for product-led growth (PLG) companies with over 100% net recurring revenue (NRR). He invests when they have customers who would be very upset if the business didn't exist.