As President and co-founder, Erik led the product design and development of Playmark, an end-to-end royalty payment API and marketplace to manage intangible rights and digital assets, automate the licensing process, and remit royalties to rights holders. Playmark manages the collective licensed merchandise rights for over 1,800 NFL players on all 32 teams.
Playmark was sold to the NFLPA.
Role
Co-founder & President
Dates
January, 2010 - January, 2013 • 3 years
Accomplishments
- Seed funded a startup with $2M led by Dan Nordstrom
- Built a team of 8 including specialists in marketplaces, payments
- Designed an end-to-end licensing and royalty payment platform
- Negotiated a partnership with the NFL Players Association
- Reduced overhead of licensing department by a factor of 50:1
- Sub-licensed digital assets from NFL licensees Topps and EA
- Reduced the time to get a licensing deal from 6 months to 6 days
- Collected pre-paid, guaranteed, and advance royalty payments
- Tracked sales via API and computed revenues for reporting
- Computed royalty payments for 1,800+ NFL players on 32 teams
- Sold the technology to the NFL Players Association
